A Look Back at the
2012 Nova Innovation Competition
This site is part of Eric Wilson's marketing seminars. Mr. Wilson's course includes Event & Contest Marketing as examples of techniques to develop niche marketing businesses that sponsor events & contests, offer awards, create engagement. He uses street fairs and farmers markets as examples and demonstrates how getting repeat vendors can eventually create an opportunity especially if the event is held at regular intervals. He shows how just one vendor - Dog City - brought along most of the others. This vendor was emphasizing their low sale prices on their round designer dog beds from GoodNightDog.com along with lots of discounted accessories for pets, but the crowds were particularly interested in those gorgeous circular dog beds. These are luxury designer items that can be accessorized with matching bandanas, and their covers are washable and replaceable. Vogue Magazine has featured these gorgeous dog beds for the past 2 years in their Foolproof Holiday Gifts section. Their unique high quality and affordable prices draws the crowds, and the crowds mean success in this world especially if they become repeat customers that spread their enthusiasm via word of mouth to other dog owners. Eric uses first hand experience to teach techniques to build engagement and long lasting relationships.
This was the official website for the 2012 Nova Innovation Competition. Saint-Gobain’s NOVA External Venturing team seeks partnerships with innovative start-up businesses in the fields of construction products, advanced materials, energy efficiency and environmental sustainability.
Content is from the site's 2012 archived pages, as well as from other outside sources.
To learn more about NOVA by Saint-Gobain go to: https://www.nova-saint-gobain.com/
The Saint-Gobain unit dedicated to developing strategic partnerships between Saint-Gobain and start-up companies all over the world.
Saint-Gobain complements its significant commitment to in-house research and development by identifying start-up companies on the leading edge of emerging technologies that mesh with Saint-Gobain’s areas of strategic interest. NOVA External Venturing is the “match-maker” between start-ups and Saint-Gobain business units.
• Established March 2006
• Small core teams in U.S., Europe and Asia
• Works closely with venture capital funds and corporate venturing organizations
• 1,800+ start-up companies identified as potential partners to date
• 40+ partnerships initiated
NOVA External Venturing - An innovation Catalyst
NOVA External Venturing is the Saint-Gobain unit dedicated to developing strategic partnerships between the Group and start-up companies all over the world. Combining projects launched by innovative start-ups with Saint-Gobain's manufacturing and commercial potential greatly magnifies these partners' innovative capacities, enabling projects to be brought to fruition within a much shorter timeframe.
NOVA External Venturing brings entrepreneurs into contact with Saint-Gobain within a framework of establishing long-term development partnerships. Through these partnerships, Saint-Gobain’s R&D, manufacturing and sales capabilities can be combined with the very latest ideas from the world of habitat and state-of-the-art materials. Together, Saint-Gobain and its partners work to bring sound ideas into marketing opportunities, developing a new generation of products or services for buildings, energy efficiency and sustainable development.
NOVA has made mutual respect between start-ups and Saint-Gobain its trademark. The relationship can then progress at each step through the innovation’s maturation process: upstream of development, in the industrial validation phase, and even at the time of its sales launch. The cooperation can take a variety of forms: intellectual property license, joint technological development, production joint venture, commercialization agreement, and more rarely, a direct shareholding. There is a customized agreement for each project to ensure the best level of reciprocity.
Starting with great ideas. Scaling with Saint-Gobain's knowledge and resources. Soaring together.
Speed Dating Segment
Armed with laptops, tablets, product samples, and winning presentations, one representative from each of the eight finalist startups presented their pitch to members of the NOVA jury. In true speed-dating style it was an intense 10 minutes with each judging team as representatives strove to convey the essence and innovation of their company, their product and their approach to business.
Jury Deliberation Segment
Having heard pitches from all eight startups, the jury met to compare notes, review scorecards and deliberate on which startups offered the best strategic fit with Saint-Gobain. Since all eight finalists will have the opportunity to partner with Saint-Gobain, judges considered the technical potential, market/business potential and management team potential of each of the eight finalists. The judges discussed their experience of each representative and shared their perspectives to come to a decision.
Announcement of Winners Segment
Excited to hear the jury's selection, an audience started to gather 30 minutes before the official announcement of the NOVA winners. Master of Ceremonies Carmen Ferrigno addressed the assembly at 3:30 and shared the vision and purpose of NOVA External Venturing and the NOVA competition: Start with a sound idea. Scale it to the commercial level. Soar to success. AND Outovate to innovate: Saint-Gobain resources + outside innovation =the next generation of green building products.
The judging brain trust
A panel of five experts in green construction and building materials helped select the eight contestants competing for NOVA Innovation awards:
Phil Williams is vice president at Webcor Builders, Inc., a leader in LEED certified construction. He heads Webcor's Sustainability and Systems Engineering groups and serves as the chairman of the San Francisco Mayor's Green Building Task Force.
John Fernandez is an associate professor in the Building Program in the Department of Architecture at the Massachusetts Institute of Technology and author of the book "Material Architecture: Emergent Materials for Innovative Buildings and Ecological Construction."
Hugo Destaillats, Ph.D., is a staff scientist and deputy group leader in the Environmental Energy Technologies Division, Indoor Environment Group, at Lawrence Berkeley National Laboratory. He specializes in indoor environment and health research and has published extensively on subjects such as internal toxins and air quality.
Hugo Destaillats, Ph.D.
Dan Geiger is executive director of the U.S. Green Building Council’s Northern California Chapter. With more than 9,000 member organizations, the U.S. Green Building Council is the nation's foremost coalition promoting buildings that are environmentally responsible, profitable and healthy places to live and work.
Steve Selkowitz is a senior advisor for building science and the group leader of the Windows and Envelope Materials Group in the Building Technology and Urban Systems Department at the Lawrence Berkeley National Laboratory. He is the author/co-author of more than 170 publications and three books on window technologies, façade systems.
Your company: Soaring with Saint-Gobain
Saint-Gobain is the world’s largest building materials company. We have a passion for invention that stretches back to our founding 350 years ago.
Saint-Gobain embraces new ideas through its NOVA External Venturing organization. Are you off to a good start with an innovative idea backed by initial research? Do you want to scale it but don’t have the research and manufacturing resources? Are you ready to soar to success in a partnership with Saint-Gobain? Submit your idea to the NOVA Innovation Competition. Seize your chance to Start, Scale and Soar.
Build your start-up’s potential...compete in THE leading Habitat innovation competition.
Win a chance to pitch your innovative business to the senior leadership team of Saint-Gobain. Compete LIVE at Greenbuild 2012 in a fast pitch/speed dating format. Saint-Gobain offers public recognition, cash prizes, and the power of a partnership with the world’s largest building materials company.
Saint-Gobain is proud to announce that the NOVA Innovation Competition is being presented in partnership with the U.S. Green Building Council's Northern California Chapter.
Start-ups in the following areas are encouraged to apply:
Construction Materials that improve comfort, efficiency
and safety, and lower housing costs.
[Green materials, built-in solar power, thermal and acoustic insulation, prefabricated solutions and systems, ventilation and air quality, water purification and management, functional materials such as antimicrobial and self-cleaning, etc.]
Energy with a focus on sustainable approaches
and next-generation technology.
[2nd and 3rd generation photovoltaic cells, fuel cells, catalysis, energy storage and conversion solutions, etc.]
Clean Technologies for customers or processes.
[Biomass, biopolymers, gas separation, exhaust gas processing, recycling technologies, etc.]
Lighting and Display technologies for energy efficiency, design innovation and new applications.
[Transparent electrodes, substrates and active layers for LEDs, encapsulation of OLED devices, lighting solutions incorporated into building materials, natural lighting technologies, etc.]
Services for the Construction Industry
to help envision and build the future.
[Software or Internet solutions for craftsmen, renewable energy installation,
renovation and energy performance, etc.]
Advanced Materials that push the boundaries of materials science for high-performance applications.
[Ceramics, crystals, innovative glass and plastics, etc.]
Selection of the Finalists
Each of the competitors went through a stringent review process by a panel of in-house and outside experts, which included representatives from Saint-Gobain, the Lawrence Berkeley National Laboratory, the Massachusetts Institute of Technology, the U.S. Green Building Council — Northern California Chapter, and Webcor Builders.
As part of the finalist selection process, the panel considered a variety of criteria in deciding which of the businesses offered the best strategic fit with Saint-Gobain. Factors included technical potential, market/business potential and management team potential. The judges also considered the startups’ potential for success in the market as well as the potential for partnership with Saint-Gobain. The semi-finalists were ranked, evaluated, and then re-ranked based on input from both Saint-Gobain’s internal team and the outside experts. The resulting 8 finalists represent the most promising of the startups and will have the opportunity to present their innovative business ideas to Saint-Gobain in a live speed-dating format at Greenbuild on November 15.
Meet The Jury
A judging panel consisting of Saint-Gobain business leaders will select the winners of the NOVA Innovation Competition 2012.
Eight finalists were selected from a field of 168 entrants and will present their innovations in a live speed-dating format at Greenbuild on November 15 at 11 am